# MarketKicks FAQ Context

## What is MarketKicks?

MarketKicks is an operator-led growth infrastructure company for service businesses. It installs systems for lead capture, websites, CRM pipelines, follow-up, booking, reviews, tracking, and growth layers.

## What does MarketKicks help fix?

MarketKicks helps identify and fix revenue leaks caused by missed calls, slow follow-up, scattered forms, no pipeline visibility, weak websites, missing tracking, unused CRM tools, and review systems that depend on memory.

## Is MarketKicks a marketing agency?

No. MarketKicks is positioned as a growth infrastructure company. It does not sell random marketing activity. It installs the system that helps the business handle demand.

## Where should a business start?

Most businesses should start with the Infrastructure Audit. The audit identifies the system leak and maps whether Lead Capture, Core, Growth, or Partnership makes the most sense.

## What is an Infrastructure Audit?

The Infrastructure Audit is a qualification-first working session. MarketKicks reviews the business, identifies the likely system leak, and maps the infrastructure layer that makes sense first.

## What is Lead Capture Infrastructure?

Lead Capture Infrastructure is the fast-entry layer: one-page capture website, intake path, basic pipeline, instant notification, first response, missed-call text-back, and next-step CTA.

## What is the Core Revenue System?

Core Revenue System is the full foundation layer: 5-page starter website, CRM/pipeline, booking, reviews, tracking, messaging alignment, foundational SEO, and follow-up.

## What is Growth Infrastructure?

Growth Infrastructure is the expansion layer after the foundation is ready. It can include SEO, ads, automation, content, operations, and market growth.

## What is Partnership Infrastructure?

Partnership Infrastructure is the full-system management layer where MarketKicks stays deeply involved in strategy, execution, prioritization, and ongoing growth infrastructure.

## Does MarketKicks guarantee results?

No. MarketKicks does not guarantee specific lead or revenue numbers. It installs infrastructure that improves capture, response, tracking, and growth execution.

## What proof does MarketKicks show?

MarketKicks shows live builds, client deployments, infrastructure examples, client progressions, and verified performance data only when documented.

## What are current known proof assets?

Axtra Hand is operator proof and a live build. Prominent Painting is a client deployment and Lead Capture Infrastructure proof asset. MarketKicks does not claim revenue, lead, ranking, or conversion wins from these assets unless verified data is published.

## Are there fake case studies?

No. MarketKicks does not publish fake case studies, fake testimonials, inflated numbers, or unverifiable claims.

## Are phone, SMS, email, AI, or platform usage costs included?

Usage-based costs may be billed separately depending on volume and tools. MarketKicks reviews expected usage during setup or onboarding.

## Does Lead Capture unlock Growth Infrastructure?

No. Lead Capture does not unlock Growth Infrastructure by default. Growth Infrastructure requires the Core Revenue System or an existing system that passes the MarketKicks audit.

## Can Lead Capture upgrade into Core?

Yes. Lead Capture clients can upgrade into the Core Revenue System by paying the remaining setup difference. Lead Capture is $1,000 setup and Core is $2,000 setup, so the Core upgrade is typically $1,000 plus the monthly management changing to $357/month.

## Do active plans include a monthly meeting?

Yes. Every active MarketKicks plan includes a one-hour Monthly Infrastructure Alignment Meeting. Communication is not limited to once per month.